SOUTHLAKE, Texas and CINCINNATI, Ohio – January 29, 2021 – Insight Equity Holdings LLC (“Insight Equity”), a middle-market private equity firm with a 19-year track record, is pleased to announce the acquisition of Easy Way Leisure Corporation (“Easy Way” or the “Company”), a designer and manufacturer of premium custom and innovative cushions, pillows, umbrellas, covers, drapes, and other accessories for the outdoor furniture market. The Company was founded in 1946 and is headquartered in Cincinnati, Ohio. Its manufacturing facilities are in Matamoros and Torreon, Mexico with its distribution center in Brownsville, Texas.
Jon Randman, CEO and President of Easy Way Leisure Corporation, stated, “My team and I are excited to have Insight Equity as our partner. We have a shared vison for the future and look forward to further developing the unique business model we have created. We are most excited for the opportunity to continue to deliver excellence for our customers.”
Dan Davidson, Principal at Insight Equity, added, “Easy Way’s commitment to its customers and its dedication to product innovation and continuous improvement leads the market for outdoor cushions, pillows, umbrellas, and other outdoor accessories. Easy Way’s customer base is the who’s who of furniture retailers and Insight Equity is excited to partner with Easy Way to support its growth journey and continued fulfillment of customer needs.”
“Easy Way’s ability to exceed customer expectations throughout its history provides a deep foundation for continued growth. We are excited to partner with Jon and his team to embark on a journey focused on strengthening customer relationships, enhancing service levels, and exploring new business opportunities,” remarked Jeff Parent, a Vice President at Insight Equity.
Easy Way manufactures and sells premium outdoor cushions, pillows, patio and market umbrellas, drapes, and furniture covers. Easy Way seamlessly manages the complexities of manufacturing, logistics and inventory management enabling its customers to focus time and resources on front line sales and marketing execution. The Company strives to be the premier provider of high-performance lifestyle furnishings. For over 50 years, indoor and outdoor furniture retailers have relied on Easy Way for innovative product design, superior quality, and its responsive manufacturing supply chain.
Insight Equity makes control investments in strategically viable, middle-market manufacturing and distribution businesses across a wide range of industries. Leveraging its collaborative value creation model, Insight Equity facilitates operating enhancements, efficiency improvements, and growth. The firm specializes in partnering with companies in complex, unique, or challenging situations, including corporate divestitures, management buyouts, growth opportunities, going-private transactions, restructurings, and transitions from family ownership. Insight Equity is headquartered near the Dallas / Ft. Worth International Airport in Southlake, Texas. The firm also has an office in New York City.