SOUTHLAKE, Texas; ROCK HILL, South Carolina; and CINCINNATI, Ohio – September 29, 2025 – Insight Equity Holdings LLC (“Insight Equity”), a leading middle-market private equity firm, is pleased to announce that its portfolio company, Easy Way Products Co. (“Easy Way”), has acquired Casual Cushion Corporation (“Casual Cushion”).
Casual Cushion is a wholesale manufacturer focused on producing outdoor cushions and umbrellas for manufacturers, large retailers, catalog companies, and specialty stores.
Jeff Parent, Partner at Insight Equity, remarked, “This strategic acquisition expands Easy Way’s market share, while also enhancing the company’s ability to serve different retailers and brands with expanded design and product offerings.”
Casual Cushion CEO Jason Siesel will join Easy Way as Vice President of Strategic Growth. Siesel stated, “I am proud of what we’ve accomplished at Casual Cushion, and I’m excited to take this next step and partner with Easy Way Products for years to come.”
“Casual Cushion has built a strong reputation in the industry, and we are thrilled to welcome the team to Easy Way,” said Dave Lueder, President and Chief Commercial Officer. “With Jason’s leadership and deep customer relationships, we anticipate accelerating our growth and continuing to deliver exceptional value and quality to our partners.”
David Beneski, Senior Vice President at Insight Equity, commented, “Casual Cushion is a highly complementary fit with Easy Way. We look forward to building on Casual Cushion’s legacy in the industry and leveraging the strengths of both businesses to provide best-in-class service to our customers.”
About Easy Way
Easy Way manufactures and sells premium outdoor cushions, pillows, patio and umbrellas, drapes, and furniture covers. Easy Way seamlessly manages the complexities of manufacturing, logistics, and inventory management enabling its customers to focus time and resources on front line sales and marketing execution. The Company strives to be the premier provider of high-performance lifestyle furnishings.
About Insight Equity
Insight Equity makes control investments in strategically viable, lower middle-market companies across a wide range of industries. Insight Equity specializes in partnering with manufacturing and distribution companies with attractive growth and market leadership positions. Leveraging its collaborative value creation model, Insight Equity facilitates transformational improvements that can lead to significant growth in value. Insight Equity partners with and supports management teams with its operational and strategy toolkit, financial acumen, and capital.
Insight Equity is headquartered near the Dallas / Ft. Worth International Airport in Southlake, Texas.